Designing Websites to Meet a Hierchy of Needs
A design must be able to function before anything else. If it can’t perform basic functions, then the design has failed. Characteristics of a website that meets functionality needs might be pages that load in a reasonable amount of time, working links and pages that respond to basic browser buttons like “Back” and “Forward.”
Once your design has met functional needs, it can move up to the next level in the design hierarchy: reliability. Your design should now offer stable and consistent performance. It not only works, but works again and again.
How easily can users accomplish basic task? A usable website has a navigation system that is easy to understand and use, an organization that makes content easy to browse, readable text, and a layout that is straightforward.
Does your design empower people to do more and to do it better? Designs regarded as proficient are perceived to function at a high level. These are proficiency needs. A proficient website might include advanced search options, the ability to combine data from different sources into more sophisticated levels of information and Web-based tools.
Once all of the lower-level needs have been met, your design can move on to creative needs. With these met, your design can now interact with people in innovative ways. The design can explore and create things that expand on the product itself. Designs that meet creative needs are perceived to be of the highest level and generate a loyal fan base.
Sales & Marketing Director
Logo Design, Web Design, SEO, Mobile Application, Social Media Marketing, Consulting