Proven Blogging Benefits for Business
Combine “Web” with “Log” & You Get “Blog” It’s A Funny Word But Really Serious Business
Business blogging is a way to use a more human approach to reach customers and allow them to peer inside your business to see what’s really happening. It’s a soft sell way to share your business expertise, time sensitive news, new product or service launches, changes within your industry or temporary bits of relevant information.
Blogging lets you reach a larger audience while building your credibility and reputation at the same time.
If your visitors find your post useful they may even bookmark your blog to come back for more. Marketers cannot control when prospects are ready to buy, but we can help them think of our business when they are ready.
Low Cost Alternative
Blogging is a low-cost alternative web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive way to get your company’s brand out on the internet.
Create a Two-Way Street With Customers, Prospects, & Partners
Blogging is a powerful way to share useful, relevant information with those who are listening. Readers learn to trust and respect you and will provide immediate feedback on your blog allowing you to learn more and build better customer relations. Don’t fall into the habit of treating your blog simply as a vehicle to fire off the latest musings on a subject. Instead engage readers in a conversation by allowing them to comment and create a dialog of give and take between the blogger and reader.
Blogs are also a great way for businesses to pre-answer questions customers may have. Think about the questions your customers ask you most often and write a blog article answering that question ahead of time. In essence, you’re providing an answer before they even know the question!
Generate New Leads
Another reason your website needs an active blog is to generate leads. This is one of the most important benefits of blogging.
Establish Yourself as an Expert
People discover information online today, so if you want to be recognized as an expert in your field then blogging and social media will provide you with the visability. As you start to become noticed people will want to connect with you and catch up for coffee or invite you to their events and gigs. You can build an industry network and partner with industry influencers and leaders to help build your business. Being an expert is a good thing and may get you consideration for careers, awards, consulting or speaking engagements.
Drive Traffic to Your Website
Blogging is one of the best delivery mechanisms for online marketing and is simply the best way to bring traffic to your site. A blog with carefully chosen keywords will help you to show up in search and increase traffic to your website. One of the most powerful benefits of blogging is that it allows you to quickly build inbound links. To get this result, your blog must feature content that people want to read and share with others.
You can also post your blog articles on your social media sites (Facebook, Twitter, LinkedIn, etc) to drive traffic back to your website. When you write a series of in-depth, valuable articles with authority, longevity and relevance around a specific topic, trust me Google takes notice.
Consistently writing and posting blog articles around the different services or products your business offers encouraging search engine robots to continue coming back to the site and indexing all of your pages. Essentially, blogs and new blog post keep your site fresh and your rankings up.
Become a Better Writer
I’m not telling you anything you don’t already know. Writing is hard. But just the discipline of sitting down and writing blog post will improve your writing skills. The more you blog, the more you write – and the better writer you become.
Blog Results Are Measurable
Use Google Analytics, or your own website server reporting, to track which of your blog post are really driving traffic to your website. Knowing which blog post are getting the most views will allow you to see what is most important to your customers and then you can focus your attention in those areas. Keep track of customer comments and look for trends to be able to make actionable changes to what is important to your customers.