A Bunch Of New Business Tools From Facebook
This week, Facebook introduced a series of new tools geared towards small business owners, in a move that will not only hopefully benefit business owners but also possibly provide additional revenue for Facebook.
If you have a Facebook’s Business Page, you will notice a couple of new call-to-action buttons on mobile like “Contact Us,” “Send Message” and “Call Now,” with more to come. The buttons will be placed at the top of the Page just under the cover photo.
Facebook is also introducing two new sections — “Shop” and “Services” — to help better reflect what the company has on offer. It has been reported the Shop section will come with Buy buttons (thanks to a partnership with Shopify), while the service section will display current offerings.
Business owners can also expect an updated mobile layout for their Page over the next few weeks, with the addition of tabs to help users navigate between different sections like Posts, Services, Shop, Home (for about us info), photos and videos.
These changes are the just the latest updates for business that use Facebook. At the beginning of August the social giant also updated private messaging for business Pages by adding a “Send Message” button to the local advertisements that pop up to the right of the News Feed. Admins can now also respond to comments on the Page with a private message, for example, in the event of a customer-service issue.
All of these updates remain free to users, but are geared towards driving sales that could lead to an increase in advertising sales for the Facebook. Dan Levy, Facebook’s VP of Small and Medium Businesses announced “If we can increase the value of that ad by being able to direct people to a page optimized to a mobile device, that’s just going to increase the value of the ad, because it’s going to increase the possibility the customer is going to convert.”