As a savvy business owner, you know how important it is to market your company by promoting your products or services online to secure the most profitable bottom line. You’re faced with a dizzying array of options—which sometimes seem to shift by the day—including your...
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https://youtu.be/N9zSWheKh7g What is an Algorithm? A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. Why is Facebooks Algorithm important? Facebook announced early in 2018 that they had updated their algorithm that users’ news feeds would focus more on posts from friends, family, and groups....
What is Facebook split testing, why should you split test and what is the benefit for you? Listen to this video to get answers and better understand split testing....
Welcome to Luke Direct Marketing! I’m Tom Luke and we provide digital marketing solutions. No matter what kind of business walks through our door we believe there are 5 things every business needs: A Custom Logo consisting of your business name, an icon that looks like your...
Do you have a Facebook Page for your business? Did you know you can verify your page to make it more official? Verifying your business page adds a layer of legitimacy to your presence and can help followers feel more confident when they engage with you on...
Do you catch yourself just making random post to your Facebook Business Page when you have time? Is the quality of content you’re posting good enough to consistently engage your target market? Do you have enough followers to even make a difference? It's time to get...
Are you running Facebook Ads? Here’s a simple way to convert people who’ve engaged with your ads into loyal fans. To do this first start by going into your Facebook Ads Manager. Choose the past ad at the then go to your ad level and click preview. Then...
Holidays are in the air, and are statistically the busiest selling season of the year. Studies have shown that videos, photos, and updates to Facebook increase by 26% during the holiday season, and 68% of people report that Facebook is highly influential in their holiday...
Animated GIFs have been a dominant trend in the digital marketing world for some time now, going viral on blogs and social media platforms over and over again. When a newsworthy topic is around long enough and gets enough attention, you can bet creative marketers...
Last October Facebook launched slideshows on Facebook and Instagram. Slideshow is a tool that lets advertisers easily build simple videos from a set of photos or an existing video. Slideshow has quickly become a great asset for both large and small businesses who want an easy,...
Live streaming is all about connecting and interacting with your audience in real time. It breaks down barriers and creates a connection that transcends traditional marketing limitations. Facebook Live let's you broadcast in real-time. Its still new so will make you stand out. Helps you to test new...
In just a few short years, Facebook has become the most important social media platform in the world. It has also emerged as a vital force for business as well. Savvy businesses recognize the value in posting content that is engaging, and of high quality. A high-profile Facebook...
Ever searched for a product on Overstock and then seen it on Facebook? That’s retargeting. Facebook knew that you visited Overstock because Overstock placed a small Facebook code on its website. This then let Overstock automatically show you and ad based on the website URL you visited. Even...
Canvas is an impressive and visually stimulating experience on Facebook for businesses to tell their stories and showcase their products. Bring Your Story To Life You can easily build your Canvas using a combination of videos, images and call-to-action buttons. In Canvas, people can scroll through a...
Have you noticed more videos in your Facebook news feed? Want to take advantage of the benefits of Facebook Video Views Ads to brand your business? Facebook’s Autoplay feature means videos are more eye-catching than a regular post. Plus, Facebook video views are less expensive then other types of ads...