How to Quickly Generate Qualified Leads Online
The Transformation of Marketing
If you want to have a successful and profitable business then you need leads…and lots of them. Nothing happens without a lead. No sales, no revenue, no profit, no nothing. So pretty much every business can benefit from learning about how to drive online traffic to their website.
Technology digitization, real-time, social media, content marketing, and marketing automation have all changed the way we generate leads. Now, more than ever before, we have access to massive amounts of data and insight to help us attract new prospects. Top social media platforms like Facebook, LinkedIn, and YouTube have newly developed Pay-Per-Click programs similar to Google Adwords that allow us to target leads in ways that were never available before.
Social Media Will Lead Demand
Millions and millions of internet users are active in various social media playgrounds today.The depth of informational data collected and made available from these sites offers us more lead generating options then ever before.
Facebook PPC – You gotta take your hat off to the folks at Facebook. They’ve built one bad playground that is designed to suck you in and consume copious amounts of your time. Kind of the way Vegas casinos are designed. And on Facebook advertisers get an audience that are “addicted” to using the platform. It is simply the single easiest way to generate traffic right now.
Twitter Promoted Tweets – Twitters recently launched Promoted Tweets allows advertisers and marketers to target specific users based on the type of content they’re likely interested in.
LinkedIn PPC – LinkedIn advertising allows access to millions of users and 4 out of 5 of them make business decisions. It is simply the worlds largest professional network on the internet.
YouTube PPC – YouTube is the world’s second largest search engine with more than one billion unique users per month. You can create an online video campaign optimizing it much like you would a Google adwords campaign & set up a PPC campaign to drive traffic to your site.
Direct Mail – Direct mail still works for a variety of businesses. You can purchase a targeted mailing list the fits certain specifications such as neighborhood or income level, and send your mailing to these people. The more targeted your mailing is, the greater response you will receive.
A Conversion Funnel or Squeeze Page as they somtimes called, is a single web page with the sole purpose of capturing names and emails for follow-up marketing. They are design that there is NO exit hyperlinks. Quality squeeze pages use success stories that the prospect would relate to when making a buying decision and solve a problem. They also use things like color psychology, catchy sales copy and keyword rich text placed with SEO.
Use a Lead Magnet
A Lead magnet is a small “chunk” of value that solves a SPECIFIC problem for a SPECIFIC market that offered in exchange for an opt-in of the prospects name and email address. Prospects want immediate gratification and something they can sink their teeth into NOW. Lead magnets give them that.
Create a Compelling Offer
Once you have created an irresistible lead magnet, you have to offer that magnet to your website visitors in a compelling way. The traditional “subscribe to something” lead capture method doesn’t work anymore . It simply does not offer enough value to the end-user, your prospective consumer. Keep your offer targeted to solve a specific problem and make sure visitors know exactly what they are getting.
Once you have a new prospects email from your Lead Magnet it time to email them your first offer. A good first step to to email is a tripwire offer. A tripwire offer is an irresistable, super-low ticket offer that converts prospects into BUYERS. Using software, a webinar or a physical product as a tripwire offer often generate great results.
Your Core Offer
With your core offer the goal is NOT to optimize your conversion rates, but instead to optimize your total revenue. The sequence of your offer is critical and nothing converts better then proof. Don’t forget to optimize your order forms by making them clickable (ie: make the satisfaction guaranteed clickable with a message that they can order today with confidence and cut your cart abandonment in half).
Profit Maximizers (You Want What With That)
Some of the types of profit maximizers are immediate upsells, cross-sells, slack adjusters, bundles and kits, value buckets, line extensions and premium subscriptions. I think you get the drift.
Lets try that again. And again. When a prospect does not accept your offer it is now a standard practise to create a return path of constant strategic communications. Most businesses use an automated followup system for this and have the emails written ahead of time. Banner retargeting is also popular now where specific banner ads are placed in front of your prospect.
Sound Hard & Complicated? It is…
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