With the ability to transmit large amounts of information Video took over in 2016 as the preferred method of engagement for companies. With shorter attention spans, content that is more interactive and visual simply better connects.
In 2017 video is already dominating online with 78% of people watching videos every week, and 55% watching videos everyday. If you don’t already have a video marketing strategy in place for your social media, email and website, you’re missing a huge opportunity to reach and engage with your audience.
Video Marketing Benefits:
Video is Mobile – Mobile video ads have a higher completion rate.
Emotional Benefits – Connect your products and services to hearts and brains.
Social Media Sharing – Educate and sell on Facebook and YouTube with friend-endorsed content.
Search Engine Optimization (SEO) – The more videos your program produces, the higher your SEO rankings will become.
Vertical Video – As of February 2017 Facebook, Instagram, Snapchat, and Twiter all publish vertical videos with no black borders
Generating Engaged and Qualified Leads – One-minute of relevant, engaging video content can be very powerful to the right audience and increase the likelihood of a viewer following a call-to-action.
Creating Revenue – Organizations that open video content to everyone should expect a hike in revenue due to the other projected benefits listed above.
Enhancing Brand Identity Gaining a following for your videos, will improve viewers’ connection between your brand and the message you are providing in the video.
Call 402-650-2917 or contact us to start marketing videos to you audience.