Start Your Holiday Planning on Facebook Now!
There’s more activity on Facebook during the holidays than any other time of the year. It’s the perfect time to reach your audience, find new customers and increase sales. And you can do everything right from your Facebook Business Page.
Take a look at the four tips below, and start organizing for holiday success today.
- Plan Ahead to Reach New Customers
As you start planning your holiday marketing, the first thing you need to do is decide what a successful holiday looks like. Do you want to sell goods or services online? Is it to drive people to your brick and mortar location? Or do you just want to create awareness of your business so that they purchase something later on? Once you have your holiday plan in place, Luke Direct will show you the right ads to meet your goals.
- Reach the Right People
Before you can create successful holiday ads, you have to know exactly who your current and potential customers prospects are. Go to the Insights Tab at the top of your Facebook Business Page, located between Notifications and Publishing Tools. This where you’ll find in-depth information about your Page’s Likes, reach, visits, posts, videos and more. Understanding how people engage with your Page, and then targeting that audience, can help you tailor your message.
- Get the Most Bang for your Buck
When it comes to marketing your business during the holiday season, you can spend as much or as little as you want. Facebook’s ads can be customized in terms of duration and amount. We’ll even be able to show you how many people you’re likely to reach given your budget and the type of ad you choose. If you have a set budget for your entire campaign, plan to spend it incrementally throughout the holidays so that it lasts until later in the season when people are beginning to focus more on purchasing.
- Start Gathering Creative
Before the holidays, start compiling all the things you’re going to need for your ads, including photos and descriptive copy for your products and services. You can also begin to map out your holiday promotions, including any kind of terms of conditions or details that may be associated with them. This is also the time to think about promotions like free shipping, etc. Whatever it is you want to focus on and feature during the holidays, begin preparing the creative for it now.
To schedule your free 30-minute Facebook consultation contact Luke Direct Marketing HERE.