What is Facebook split testing, why should you split test and what is the benefit for you? Listen to this video to get answers and better understand split testing....
Welcome to Luke Direct Marketing! I’m Tom Luke and we provide digital marketing solutions. No matter what kind of business walks through our door we believe there are 5 things every business needs: A Custom Logo consisting of your business name, an icon that looks like your...
Are you running Facebook Ads? Here’s a simple way to convert people who’ve engaged with your ads into loyal fans. To do this first start by going into your Facebook Ads Manager. Choose the past ad at the then go to your ad level and click preview. Then...
Holidays are in the air, and are statistically the busiest selling season of the year. Studies have shown that videos, photos, and updates to Facebook increase by 26% during the holiday season, and 68% of people report that Facebook is highly influential in their holiday...
Animated GIFs have been a dominant trend in the digital marketing world for some time now, going viral on blogs and social media platforms over and over again. When a newsworthy topic is around long enough and gets enough attention, you can bet creative marketers...
Last October Facebook launched slideshows on Facebook and Instagram. Slideshow is a tool that lets advertisers easily build simple videos from a set of photos or an existing video. Slideshow has quickly become a great asset for both large and small businesses who want an easy,...
Live streaming is all about connecting and interacting with your audience in real time. It breaks down barriers and creates a connection that transcends traditional marketing limitations. Facebook Live let's you broadcast in real-time. Its still new so will make you stand out. Helps you to test new...
In just a few short years, Facebook has become the most important social media platform in the world. It has also emerged as a vital force for business as well. Savvy businesses recognize the value in posting content that is engaging, and of high quality. A high-profile Facebook...
Ever searched for a product on Overstock and then seen it on Facebook? That’s retargeting. Facebook knew that you visited Overstock because Overstock placed a small Facebook code on its website. This then let Overstock automatically show you and ad based on the website URL you visited. Even...
Canvas is an impressive and visually stimulating experience on Facebook for businesses to tell their stories and showcase their products. Bring Your Story To Life You can easily build your Canvas using a combination of videos, images and call-to-action buttons. In Canvas, people can scroll through a...
Have you noticed more videos in your Facebook news feed? Want to take advantage of the benefits of Facebook Video Views Ads to brand your business? Facebook’s Autoplay feature means videos are more eye-catching than a regular post. Plus, Facebook video views are less expensive then other types of ads...
The business world is an aggressive one and the competition is cut throat. You simply won’t succeed if you’re not aggressive enough in helping your business to grow. No matter what the size of your business there are four digital marketing elements that must be in...
There’s more activity on Facebook during the holidays than any other time of the year. It's the perfect time to reach your audience, find new customers and increase sales. And you can do everything right from your Facebook Business Page. Take a look at the four...
This week, Facebook introduced a series of new tools geared towards small business owners, in a move that will not only hopefully benefit business owners but also possibly provide additional revenue for Facebook. If you have a Facebook's Business Page, you will notice a couple of...
If you're looking for a great way to advertise your products, services or promotions without having to create additional ads, try using Facebook Carousel Ads. They let you show multiple images and links at once and can help: Decrease your cost per conversion Lower your cost per click Send...
Have you noticed more videos in your Facebook news feed? Want to take advantage of the benefits of Facebook video for your business? Facebook’s Autoplay feature means videos are more eye-catching than a regular post. Plus, Facebook videos seem to get more organic reach in the news feed. In this article...
Luke Direct offers a FREE One Hour Class every Wednesday at 11am to noon. This class is limited to 5 individuals per class to allow for a personalized learning opportunity. Email tom@lukedirectmarketing or Call 402-650-2917 to schedule attending a class. Class Highlights Facebook PPC Statistics Why Create A Facebook...
You gotta take your hat off to the folks at Facebook. They've built one bad playground that is designed to lure you in and consume large amounts of your time. Kind of the way casinos are designed. On Facebook advertisers get an audience that are...
The Transformation of Marketing If you want to have a successful and profitable business then you need leads...
Outsourcing your marketing can lower your overhead and expand your resources to allow your company to realize major cost benefits. Your company gets a full-service marketing department, often at a lower cost than adding a full-time in-house position. Companies that want to grow rapidly, build brand...