The Benefits of Getting Your Facebook Page Verified

The Benefits of Getting Your Facebook Page Verified

Do you have a Facebook Page for your business?

Did you know you can verify your page to make it more official?

Verifying your business page adds a layer of legitimacy to your presence and can help followers feel more confident when they engage with you on Facebook.

So What Are the Benefits of Verification?

While Facebook’s blue verification checkmark signifies the authenticity of a public figure, media company, or global brand, a gray verification check mark confirms the authenticity of specific locations for businesses or organizations.

The main benefit of the verification check mark is that it will signify to users that your Facebook Page is legitimate. So if an unauthorized person creates an imposter page for your business, the lack of this badge will signal to users the page may not be authentic. Beyond legitimacy, verification also provides implied endorsement and stature.

While it’s not possible to measure the impact of a gray badge directly, there are some benefits you’ll notice right away:

  • The gray badge adds instant credibility to your business page.
  • Users will know they’re getting updates directly from your business rather than from a fan account or another unofficial source.
  • If users want to talk directly to your business about complaints, returns, or general customer service needs, they’ll know they’re in the right place.
  • Your Facebook page will rank higher in search results.

Ready to get your local retail businesses page verified with a gray check mark?

Here’s how:

Note: This feature has not yet rolled out globally.

To Verify Your Facebook Page With Facebook

First, go to your Facebook page. On mobile, tap through to Edit Settings; on desktop, go to Settings.

Under Settings, tap General.

Look for Page Verification and tap on Verify Your Page.

Next, enter your business phone number in the text box and tap Call Me Now. Alternatively, click the Verify This Page With Documents Instead link above the Call Me Now button and upload a photo of an official document with your business’s name and address.

Wait for a phone call from Facebook and be sure to write down the 4-digit verification code you receive.

Then enter the 4-digit verification code (as shown below) and click Continue.

If all goes well, congrats you’ll see a message saying your page has been verified.

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